This is the second part of our report outlining the conclusions of a survey we held among international golfing clients in early-September. The survey was conducted by personal email invitation to verified clients, and attracted 1,000 replies from clients in 28 countries (74% of them European). We explained some of the technical aspects in the first part and in the complete survey report.
In that initial report we analysed data in reference to cancellations, while here in the second part we compare the conclusions that can be drawn when it comes to respondents’ perception of Spain’s diverse destinations, as well as the key measures they take into account when assessing our bookings.
This is one of the initial conclusions drawn from a survey we held among international golfing clients, with the aim of learning how bookings had been affected this year – as well as determining medium-term travel plans and the current perception of Spain’s main destinations.
The survey was conducted by personal email invitation to verified clients, and the preliminary results are based on 1,000 replies from clients in 28 countries (74% of them European) from 20 August.
It should be borne in mind that autumn and spring are the golfing high seasons in Spain and – although there are no official figures for golf’s impact on the economy and tourism sector – it is estimated that the market generates €2,400 million in directly related business revenue and 2.6 million tourists a year. Spain is the premier golf destination in Europe, with an estimated market share of 35%. A total of 28% of those surveyed indicated that they make more than three getaways a year to Spain or Portugal to play golf.